I’ve been on an old movie kick lately and have seen some exceptional title sequences (along with exceptional movies).
TO KILL A MOCKINGBIRD
The sequence itself is fairly simple, a child’s hands going through a box filled with trinkets. The close up nature of the filming makes it feel very intimate, you are being shown the child’s secret treasures. It’s a beautiful setup and if you are a fan of the book but have never seen the movie (like I did), you find yourself looking at each object and remembering the significance.
TITLE SEQUENCE BY
Frankfurt helped revolutionize the advertising of films, working on posters, titles, ads, including a brilliant campaign for Rosemary’s Baby “Pray for Rosemary’s Baby” and Alien‘s (1979) “In space, no one can hear you scream”.
He also coined advertising slogans for such giants as Lay’s potato chips (“Bet you can’t eat just one”).
More on Frankfurt here, including an interview discussing the title sequence of To Kill a Mockingbird.