Houston Cinema Arts Festival 2021

HCAF 2021 theme was the Third Coast, focusing attention on the Gulf Coast region, its peoples and cultures. To emphasize that, the design used map elements of Gulf Coast and the places the films were coming from. The color palette was a cooler one, blues and greens, with the HCAS yellow for contrast. The goal of the design was to be bold and stand out, lure filmgoers back into the theater with interesting stills from the program.

Project includes a program guide book, pocket guide, posters, banners, tee shirts, tote bags, digital ads, print ads, Festival and CineSpace laurels, screens, step and repeats, YouTube backgrounds, website design and stickers.